Milano, New York, Toronto, Warszawa … When the exhibition machine started
Exhibitions of Danish design are wildly popular, but that is not a new phenomenon. Since the Great Exhibition in 1851 at Crystal Palace in London, companies, craft makers and designers have used exhibitions and trade fairs to market their products and designs. These exhibitions often enjoyed intense media attention and coverage. During the 1950s, Danish design and craft also attracted international attention in the big travelling exhibitions Design in Scandinavia in 1954–57 and The Arts of Denmark in 1960–61, but the most prestigious design manifestations of the decade, the Triennale di Milano, also served as an effective platform for marketing Danish modern furniture and other functional interior design items.